Beta is live · Admission by waitlist
It's always their fault.
Predictions · Analysis · Blame
Somebody greenlit it. Somebody marketed it. Somebody's getting blamed.
Blame Marketing tracks every upcoming wide release, calls the opening weekend before it happens, and assigns blame after the receipts come in. The beta is live and select users are already inside, keeping score.
- The Signal. Every upcoming movie, tracked across the metrics that actually move: trailers, buzz, momentum, and the reads the trades won't publish.
- Pre-Sales. Real ticket demand, sampled from theaters across the country. Who's selling, who's praying.
- Box Office & Marketing Analysis. Anchored by the Schadenfreude Report and special BlameStorming Reports, covering what opened, what died, what the marketing actually achieved, and who's to blame other than marketing.
- Predictions, three ways. The Blame Marketing algorithm vs. the industry vs. our community of industry insiders. Everyone gets graded and called out.
Admission runs through the waitlist.
Sign up once: you're on the list for full access and subscribed to the free Substack. Waitlist members get admitted to the beta in waves.
Trouble with the form? Subscribe directly at blamemarketing.substack.com